Wayra - Cómo hacer una Llamada en Frio
Traveled to Barcelona to film and edit a video for Motor de Ventas in collaboration with Wayra, capturing a real-time sales conversation inside Attico’s coworking space. The piece highlights authentic outreach, mindset, and techniques for high-conversion cold calls.
[Client]
Motor de Ventas
[Year]
2025
[Services]
Product Promotion Video Production and Marketing Strategy
[Catagory]
Corporate
Project Execution:
Concept Development:
The video aimed to document a spontaneous, unscripted sales interaction that showcased Motor de Ventas’ approach to outbound calls—emphasizing confidence, strategy, and authenticity.
Pre-Production:
Coordinated travel, gear setup, and space access at Attico. Defined the technical setup to support a real, distraction-free sales moment.
Production:
Filmed on-site in Barcelona, capturing the full cold call interaction with clean visuals and audio. Focused on preserving the natural flow, emotional tone, and subtle communication cues.
Post-Production:
Handled the full editing process, including pacing, audio cleanup, color grading, and adding light branding elements. Prioritized clarity and storytelling without disrupting the rawness of the moment.
Distribution:
Released through Motor de Ventas’ YouTube channel and social media, positioned as an educational resource and real-world example of the sales methodology in action.
Project Outcome:
The video offered a rare, real-life glimpse into how effective cold outreach looks in practice—boosting Motor de Ventas’ authority in the sales training space and resonating strongly with its B2B audience.
Snaps From the Project
This video captured the essence of what we teach—raw, honest sales in action. It felt natural yet professional, and the execution brought real value to our community.
Motor de Ventas
