Mockup
This is a self-initiated mockup video created to explore the visual identity and brand tone of Ladrón de Manzanas. I developed the concept, shot original footage, and edited a branded piece to showcase a potential content direction, later shared with the company for feedback.
[Client]
Ladrón de Manzanas
[Year]
2023
[Services]
Product Mockup, Editing
[Catagory]
Commercials
Project Execution:
Concept Development:
The idea was to produce a spec-style video aligning with Ladrón de Manzanas’ brand vibe—fresh, playful, and vibrant. I focused on lifestyle moments that could complement their product positioning.
Pre-Production:
Planned the shots, props, and settings to reflect a casual, summery aesthetic tied to the brand’s cider experience. Storyboarded key visual beats to ensure flow and clarity.
Production:
Captured all footage independently, using dynamic camera work and natural lighting to emphasize spontaneity and enjoyment.
Post-Production:
Handled editing, color grading, pacing, and light sound design to reflect the brand’s mood. Crafted a polished mockup that could function as a digital ad or social spot.
Distribution:
Shared privately with the brand for feedback and portfolio use. Designed as a creative pitch to demonstrate capability and alignment with their content needs.
Project Outcome:
While not commissioned, the mockup served as a creative exercise in brand storytelling and a portfolio piece demonstrating initiative, execution, and style consistency with Ladrón de Manzanas’ identity.
Snaps From the Project
A fresh and well-executed take on our brand. The visual style fits perfectly with our tone—fun, clean, and energetic.
Ladrón de Manzanas
